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Performance marketing
Performance Marketing Focused on Cost per Lead and Return on Spend
Cross-channel paid media managed as one system, budgets move toward what produces customers, measured against the numbers that matter to your business.
Performance MarketingIdeate · Design · Deliver
Why it matters
What our performance marketing work solves
Where PPC management focuses on running individual ad platforms well, performance marketing looks across all of them. The question is not ‘how is Google doing?’ but ‘where should the next dollar go to get the next customer at an acceptable cost?’
We define the business metrics first, target cost per lead, cost per acquisition or return on ad spend, then plan channels, creative testing and landing pages around them. Budgets are reallocated based on measured results, and reporting ties spend to revenue or qualified leads wherever tracking allows.
Who it’s for
Ecommerce brands, lead-generation businesses and startups already running ads on more than one platform, or ready to scale beyond one channel.
Sound familiar?
- Several ad platforms, each reporting its own success
- Nobody owns the overall cost per customer
- Creative is refreshed rarely and performance fades
- Budget is split by habit, not by results
- Scaling spend makes results worse
What’s included
What’s included in our performance marketing service
01
Measurement plan
Agreed KPIs, attribution approach and tracking across channels.
02
Channel strategy
Google, Meta and other relevant platforms planned together.
03
Creative testing
Structured testing of hooks, formats and offers.
04
Landing page optimisation
Conversion-focused pages and A/B tests.
05
Budget allocation
Regular reallocation toward the best-performing channels.
06
Reporting
Blended performance reporting tied to business outcomes.
Process
How we deliver performance marketing
01
Define targets
Business goals translated into measurable KPIs.
02
Audit
Tracking, accounts and funnel review.
03
Plan & launch
Channel mix, creative and landing pages.
04
Test & scale
Controlled tests, then scale what works.
05
Review
Monthly performance review against targets.
See our full project process.
Deliverables
- Measurement and KPI plan
- Cross-channel campaign management
- Creative testing roadmap
- Landing page improvements
- Blended performance reports
Why UR Creative
Why businesses choose us for performance marketing
One owner for results
Channels are managed together, not in silos.
Creative and media under one roof
Our design and video team produce the ads we test.
Honest reporting
We show what worked and what didn’t.
FAQ
Questions about performance marketing
Something else on your mind? Ask us directly, we reply within one business day.
How is this different from your Google & Meta Ads service?
Ads management runs platforms well; performance marketing adds cross-channel strategy, creative testing and budget allocation against business targets.
Do you guarantee a ROAS?
No. We agree targets and report transparently on progress toward them.
What tracking do I need?
At minimum GA4 and platform conversion tracking. We set these up as part of onboarding.
Related
Related services
Google & Meta Ads
Paid search and social campaigns built on accurate tracking, focused landing pages and weekly optimisation, so ad spend goes toward leads, not clicks.
Explore Google & Meta Ads →
Growth Marketing
A structured, experiment-led approach across your whole funnel, acquisition, website conversion and retention, guided by data rather than guesswork.
Explore Growth Marketing →
Campaign Management
One team to plan, produce, launch and measure your campaign, across ads, social, email and your website, so every piece works toward the same goal.
Explore Campaign Management →
Content Creation
Strategy-led photo, video and design content for your social media, website and ads, planned, produced and delivered in your brand style.
Explore Content Creation →
Industries we support
Related insights
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Ideate · Design · Deliver
Let's Build Something Great Together.
Tell us about your project and you'll get honest advice, a clear plan and an itemised quote, no obligation.
