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PPC & paid ads

PPC Services: Google Ads and Meta Ads Managed Around Real Inquiries

Paid search and social campaigns built on accurate tracking, focused landing pages and weekly optimisation, so ad spend goes toward leads, not clicks.

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Google & Meta AdsIdeate · Design · Deliver

Why it matters

What our Google & Meta Ads work solves

Pay-per-click advertising can bring customers the same day, or burn budget just as quickly. The difference is usually structure and measurement: tight keyword and audience targeting, ads that match intent, landing pages that continue the promise, and tracking that shows which clicks became inquiries.

We set up and manage Google Search, Performance Max, Display and Meta (Facebook and Instagram) campaigns. Before spending on ads, we verify conversion tracking so every decision is based on real results.

Who it’s for

Businesses that want predictable lead flow, new launches that need immediate visibility, and ecommerce stores that need profitable sales.

Sound familiar?

Ads get clicks but no inquiries
You can’t tell which campaigns actually produce leads
Traffic goes to the homepage instead of a focused landing page
Search terms reports are full of irrelevant queries
Agencies report impressions instead of results

What’s included

What’s included in our Google & Meta Ads service

Account audit

Review of existing campaigns, structure, search terms and tracking.

Conversion tracking

GA4, Google Ads and Meta Pixel / Conversions API verified end to end.

Campaign build

Keyword research, ad groups, audiences and ad copy.

Ad creative

Static and short video creative for Meta and display.

Landing pages

Focused pages that match each campaign’s offer.

Optimisation

Weekly bid, keyword, audience and creative adjustments.

Process

How we deliver Google & Meta Ads

Audit & tracking

Fix measurement before spending.

Plan

Budget, targeting and campaign structure.

Launch

Campaigns go live with clear goals.

Optimise

Weekly improvements based on search terms and conversions.

Report

Monthly report on cost per lead and next steps.

See our full project process.

Deliverables

Verified conversion tracking
Structured Google and Meta campaigns
Ad copy and creative
Landing page recommendations or builds
Monthly performance report

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Why UR Creative

Why businesses choose us for Google & Meta Ads

Tracking before spending

We don’t optimise against numbers we can’t trust.

Landing pages included

We build the pages ads send traffic to.

Transparent accounts

Ad accounts stay in your name, with full access.

FAQ

Questions about Google & Meta Ads

Something else on your mind? Ask us directly, we reply within one business day.

What budget do I need?

It depends on your market and goals. We recommend a starting budget after reviewing competition and cost per click.

Is the ad budget included in your fee?

No. Ad spend is paid directly to Google or Meta; our management fee is separate.

Should I choose PPC or SEO?

Often both: PPC for immediate leads, SEO for long-term traffic. We explain the trade-offs in our consultation.

Performance Marketing

Cross-channel paid media managed as one system, budgets move toward what produces customers, measured against the numbers that matter to your business.

Explore Performance Marketing →